The organisation ‘Town Training’ initially requested a leaflet project, aimed at young people with learning difficulties. However, the brief developed into a brand identity project, which included various marketing materials.
What we Did?
The logo was based on the industrial area where the office is located, combined with the ‘T’s from the title of the organisation. As the information was aimed at young people who had been out of education, the branding was made bright and bold and the information as picture based as possible.