‘Same But Different’ is a multimedia project about all sorts of discrimination.
What we Did?
This project was commissioned by a Shire, which uses an illustration of a green apple as their logo. In order to demonstrate ‘Same but Different’ we placed a red apple in a row with green apples. This formed the basis of the poster and was used as a centre spread in a 44 page booklet shown here. It was then echoed in a graphic device used on each page. The colour changed throughout different sections, depending on the focus group, i.e. disability, sexual orientation or race.